Our interchangeable charms turn ordinary glasses into extraordinary adventures. Each one is a tiny key to her world, full of wonder and shaped by what she dreams about during the quiet of her day.

For too long, the eyewear industry decided what girls should wear. Our frames? They’re what girls would have created had anyone asked. They are whimsical, playful, and full of enchantment.

Founded by a mother whose daughter has worn glasses since she was four, Once Upon a Charm is a love letter to every little girl who wears them too. Each piece is designed with heart, shaped by real-life experience, and made to be treasured.

1 in 4 kids has an undiagnosed vision issue that can impact learning and confidence. We’re striving to raise awareness about the importance of pediatric eye exams and to help parents understand vision diagnoses in easy-to-understand language.